SEO Content Syndication

The Google

Because Google has put such a huge weight on quality content both on your site as well as on other sites across the web (and rightfully so), there is a lot of competition. You need to make sure you’re not only writing great content, but people are actually seeing this content amongst all of the choices a SERP offers.
One interesting tactic that is a little bit less popular: Content syndication. Syndicating your content is a great way to earn visibility on other platforms without having to put in any extra hours to write a great article. It’s too easy.
Content Syndication Basics for Your Small Business
Of course, whenever you’re going to try any new content strategy, it’s important to understand all of the basics as well as some of the curveballs you might be thrown. Below explains the who, what, where, when, and why of content syndication (not necessarily in that order!):.
The What.
Syndicating your content means you’re publishing either a piece of content you’ve written or a video you’ve created a different website. Your content will be published on this website for others to comment and share; however, it is imperative that you earn a link back to where the content was originally posted. You’re not allowing someone else to take credit for your work; you are simply allowing your content to be published with credit given back.
The Why.
It is always better to offer a unique article to another website, but this is a quick way of getting your name out there in front of relevant audiences. While you do run the risk that someone might not read the part of the page where it says “this article was originally published by …” it’s usually obvious and so you get that link back to your website as well as that visibility.
The Where.
There are many different websites that actually focus on primarily syndicated content, so these are usually a good place to start. Once the site checks out your content, they can choose to publish it and give back credit or do nothing with it at all.
When it comes to non-paid, it’s all about going out there and talking with blogs in your industry to see if they are interested in syndicating your content or getting an RSS feed (much the same way you talk with editors about a guest article). Paid options include websites that will syndicate your content for you on some very major sites like CNN or Time.

You need to make sure you’re not only writing great content, but people are actually seeing this content amongst all of the choices a SERP offers. Syndicating your content means you’re publishing either a piece of content you’ve written or a video you’ve created a different website. Your content will be published on this website for others to comment and share; however, it is imperative that you earn a link back to where the content was originally posted. Paid options include websites that will syndicate your content for you on some very major sites like CNN or Time. You should put your main content manager in charge of syndicating content.

ADVERTISEMENT.
It’s best to syndicate your content once you are very established on your own website. Once you have this mastered, go try to syndicate your content and get the word out about your great website.
The Who.
You should put your main content manager in charge of syndicating content. Be sure to just have one person in charge so that you do not have a lot of people trying to syndicate your content in the same place. This looks unprofessional and could confuse the websites considering a syndication partnership.
Content Syndication and SEO Considerations.
As discussed above, syndicating your content is great for your SEO because it helps you earn links as well as visibility without having to write a unique and entirely new article. When you’re guest blogging), it saves you time and helps you establish ongoing relationships with different sites (which isn’t always easy to do. There are, however, a few problems that come along with syndicating content.
This would bring more clicks to the other website as opposed to your website. It’s usually a good idea to syndicate your content and then remove your RSS feed after you get a little bit of visibility before you lose out on any more clicks.
You don’t want to syndicate your content with too many sites because Google doesn’t like to see a huge influx of links. It’s important Google knows you are the source of your content through canonical tags and internal links in the article.
Have you syndicated the content on your website in the past? What did you find to be the most beneficial about this method? Let us know your story and your thoughts in the comments below.
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