what is seo

Optimized your site for google

Bloggers

bloggerOne of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people.

Thriving in your online business means that you must go beyond simply “writing content.” Your content needs to accomplish two goals: first, appeal to the end-user (customers, clients, prospects, readers, etc.) and second, solve a particular problem.

But, how do you create content that meets those goals? How do you create content that ranks well with Google and also persuades people? That’s what SEO copywriting is all about. Don’t worry if you can’t afford an expensive SEO copywriter. You can do this following simple rules.

According to Copyblogger, SEO is the most misunderstood topic online. But, SEO content isn’t complicated, once you understand that people come first, before search algorithms. SEO firms make their money understanding these simple concepts.

If you want to build your blog audience, you’re going to have to get smarter with your content.

And, that’s what you’re going to learn in this article. It will cover:

What is SEO?
Understanding Copywriting
What is SEO Copywriting?
Elements of SEO Copywriting
Writing Useful Content For People
Keyword Research for Content Creation
Copywriting– Getting People to Act
Let’s get started …

Learn how I used SEO copywriting to grow my traffic by 395,526 visitors per month.

What is SEO?

what is seo

We all know what happens when you type a search query into a search engine and hit “enter”: You get a list of search results that are relevant to your search term.

Those results pages appear as a result of search engine optimization (SEO). In a nutshell, SEO is a method of optimizing (enhancing the effectiveness of) your content for the search engines, in order to help it rank higher than content from other sites that target the same search terms.

Alpha Bee Design gives a clear picture of the SEO process:

image06
Step by step, then, SEO is when:

If you want more information on SEO, check out The Beginner’s Guide To SEO and The Advanced Guide To SEO.

Quality has become the # 1 ranking factor in Google, especially since the Google Panda and Penguin updates.

Google determines the relevance of your page by analyzing its content based on several factors, including where and how often you use certain words in that piece of content.
Google measures authority by the number of links pointing to that page and how trustworthy those links are.
On the internet, links are like votes, with a slight difference. The winner of the election is determined solely by the number of votes, whereas your web page’s rank doesn’t depend so much on how many incoming links it has (quantity), but rather on the quality of those links. You and your marketing team need to understand this.

You research keywords …
Then select a particular keyword and …
Use that keyword to write content …
Which other people then read and share on Twitter, Facebook, their own blogs and other social media platforms.
According to Revolution, Google displays web pages in their search results based on the authority and relevance of the page to enhance the user experience. How does it measure authority and relevance?

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syndicate

SEO Content Syndication

The Google

Because Google has put such a huge weight on quality content both on your site as well as on other sites across the web (and rightfully so), there is a lot of competition. You need to make sure you’re not only writing great content, but people are actually seeing this content amongst all of the choices a SERP offers.
One interesting tactic that is a little bit less popular: Content syndication. Syndicating your content is a great way to earn visibility on other platforms without having to put in any extra hours to write a great article. It’s too easy.
Content Syndication Basics for Your Small Business
Of course, whenever you’re going to try any new content strategy, it’s important to understand all of the basics as well as some of the curveballs you might be thrown. Below explains the who, what, where, when, and why of content syndication (not necessarily in that order!):.
The What.
Syndicating your content means you’re publishing either a piece of content you’ve written or a video you’ve created a different website. Your content will be published on this website for others to comment and share; however, it is imperative that you earn a link back to where the content was originally posted. You’re not allowing someone else to take credit for your work; you are simply allowing your content to be published with credit given back.
The Why.
It is always better to offer a unique article to another website, but this is a quick way of getting your name out there in front of relevant audiences. While you do run the risk that someone might not read the part of the page where it says “this article was originally published by …” it’s usually obvious and so you get that link back to your website as well as that visibility.
The Where.
There are many different websites that actually focus on primarily syndicated content, so these are usually a good place to start. Once the site checks out your content, they can choose to publish it and give back credit or do nothing with it at all.
When it comes to non-paid, it’s all about going out there and talking with blogs in your industry to see if they are interested in syndicating your content or getting an RSS feed (much the same way you talk with editors about a guest article). Paid options include websites that will syndicate your content for you on some very major sites like CNN or Time.

You need to make sure you’re not only writing great content, but people are actually seeing this content amongst all of the choices a SERP offers. Syndicating your content means you’re publishing either a piece of content you’ve written or a video you’ve created a different website. Your content will be published on this website for others to comment and share; however, it is imperative that you earn a link back to where the content was originally posted. Paid options include websites that will syndicate your content for you on some very major sites like CNN or Time. You should put your main content manager in charge of syndicating content.

ADVERTISEMENT.
It’s best to syndicate your content once you are very established on your own website. Once you have this mastered, go try to syndicate your content and get the word out about your great website.
The Who.
You should put your main content manager in charge of syndicating content. Be sure to just have one person in charge so that you do not have a lot of people trying to syndicate your content in the same place. This looks unprofessional and could confuse the websites considering a syndication partnership.
Content Syndication and SEO Considerations.
As discussed above, syndicating your content is great for your SEO because it helps you earn links as well as visibility without having to write a unique and entirely new article. When you’re guest blogging), it saves you time and helps you establish ongoing relationships with different sites (which isn’t always easy to do. There are, however, a few problems that come along with syndicating content.
This would bring more clicks to the other website as opposed to your website. It’s usually a good idea to syndicate your content and then remove your RSS feed after you get a little bit of visibility before you lose out on any more clicks.
You don’t want to syndicate your content with too many sites because Google doesn’t like to see a huge influx of links. It’s important Google knows you are the source of your content through canonical tags and internal links in the article.
Have you syndicated the content on your website in the past? What did you find to be the most beneficial about this method? Let us know your story and your thoughts in the comments below.
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SEO alt

SEO on your Images

You incorporate pictures in your articles to inspire individuals to persuade your content. Well-picked pictures likewise reinforce your message. You shouldn’t neglect to give those pictures high alt characteristics: alt labels and title labels fortify the message towards web crawler arachnids and enhance the openness of your site. In this post, I’ll clarify about alt tags and title labels and why you ought to improve those.

Take note of: the expression “alt tag” is an ordinarily utilized condensing of what’s an alt quality on an img tag. For any picture on your site, the alt tag ought to depict what’s on it. Screen perusers for the visually impaired and outwardly impeded will read out this content and therefore make your picture open.

What are alt labels and title labels?

This is a total HTML picture tag:

The alt and title characteristics of a picture are typically alluded to as alt tag or alt content and title tag despite the fact that they’re not in fact labels. The alt content depicts what’s in the picture and the capacity of the picture on the page. So on the off chance that you have a picture that is utilized as a catch to purchase item X, the alt content would state: “pick to buy item X.”

The alt tag is used by screen perusers, the programs used by visually impaired and outwardly disabled individuals, to let them know what is on the picture. The title quality appears as a tooltip when you float over the component, so in the event of an image catch, the catch could contain an additional suggestion to take action, similar to “Purchase item X now for $19!”.

Every picture ought to have an alt content. For SEO purposes as well as because visually impaired and outwardly disabled individuals generally won’t comprehend what the picture is for. A title trait is not required. It can be valuable, however, as a rule, forgetting it shouldn’t be a lot of an issue.

The Ideal Yoast WordPress SEO Plugin

Yoast WordPress SEO Tutorial v3

seo yoastYoast wordpress website design enhancement tutorialGetting the best WordPress SEO settings in WordPress can be taken care of by various distinctive modules, one of the more famous ones is WordPress SEO from Yoast (1 million dynamic WordPress introduces). As of late it has been moved up to variant 3 which is a noteworthy revamp of the codebase on how the module capacities. The redesign has been somewhat insecure with six incremental overhauls to address the bugs – however the module still conveys its center reason.

This instructional exercise covers the WordPress SEO module by Joost De Valk, it is a powerhouse of an apparatus that arrangements with all the SEO configurables you would ever consider for a WordPress establishment. The module is hearty and can be ideally tuned for internet searcher comes about. The module has had a noteworthy move up to adaptation 3 and this guide has been upgraded to reflect it.

On the off chance that you as of now have a current WordPress SEO module however need to change to the Yoast one you can swap to it by utilizing a module called ‘Search engine optimization Data Transporter’ which can relocate information from SEO modules, for example, Headspace, Platinum and All in One SEO. It is constantly best quite recently to utilize the one SEO module.

On the off chance that you do relocate from another module, do the movement to the Yoast WordPress SEO Plugin with the SEO Data Transporter and after that cripple the more seasoned SEO module.

seo set up yoast

Another choice is that in the event that you are utilizing Headspace2 or All-In-One SEO you can utilize the import alternative of the Yoast WordPress SEO module specifically.

This guide expects to experience the distinctive Yoast WordPress SEO settings and give the client clarifications and some great settings as a standard on what to utilize, clearly everyones necessities are diverse so don’t feel like your settings need to coordinate precisely what is in the guide, there are no best settings in that capacity and individuals will contend on what works better.

I have overhauled the data as of December 2015. The guide is very extensive and separated into different parts, I have added scroll backs to the 2 principle records in the content so you can without much of a stretch come back to the recorded tabs.

SEO tools

8 Simple and Free SEO Tools for your Marketing

8 Free and Easy SEO Tools

1. Google PageSpeed Insights

Check the speed and ease of use of your site on different gadgets

Enter a URL, and this instrument will test the stacking time and execution for desktop and for versatile, in addition to distinguish chances to enhance (and congratulatory gesture you for what you’re doing great). The portable outcomes additionally accompany a client encounter score, reviewing ranges like tap targets and text dimensions.

pagespeed test

 Alternatives: Pingdom, WebPageTest, and GTmetrix

2. Moz Local Listing Score

See how your local business looks online

Moz crunches information from more than 15 distinct sources—including Google, Foursquare, and Facebook—to score your physical business on what it would appear that on the web. Comes about come finish with significant fixes for conflicting or deficient postings.

local listing score

3. Keywordtool.io

700+ keyword ideas based on a single keyword

Enter a watchword, and the Keyword Tool gives an enormous modest bunch of long-tail catchphrase openings, sorted out one after another in order.

keywordtool.io

Alternative: Übersuggest

4. Google Analytics

Complete web stats and search insights

Not with standing following essentially all of movement you could envision on your site, Analytics additionally surfaces numerous catchphrase bits of knowledge as to which terms individuals use to arrive on your pages.

analytics

Alternative: Piwik

5. Google Webmaster Tools + Bing Webmaster Tools

Constant website analysis, alerts, and error reports

These website admin devices help give you an essence of what the two top web indexes think about your webpage. It’s useful to perceive any bugs, alarms, and ordering issues.

Pro tip: Each of these two tools requires a bit of installation on your site. If you’ve got a WordPress website, you can add the webmaster code automatically through a plugin like Jetpack or Yoast.

webmaster tools

6. Open Site Explorer

Comprehensive link analysis

Ace tip: Each of these two apparatuses requires a touch of establishment on your site. On the off chance that you have a WordPress site, you can include the website admin code naturally through a module like Jetpack or Yoast.

open site explorer buffer

7. Google Keyword Planner

Know what people search for

Enter a keyword or group of keywords into the tool, and Google will return all sorts of helpful stats to guide your keyword strategy: monthly search volume, competition, and even suggested terms you might not have considered.

google keyword planner

8. Google.com in an Incognito Window

Content Is King on SEO

Content is the king of SEOOver the previous decade, you have most likely been around somebody in the SEO world who has disgorged the expression, “quality writing is everything.”

I have a genuine issue with this expression for two reasons. One, on the off chance that you know how to do third party referencing the correct way, external link establishment is above all else.

A great many people don’t know how to fabricate interfaces the correct way so they let you know quality written substance is the final deciding factor on the grounds that delivering substance is such a great amount of less demanding than getting great connections to indicate your site. In the event that a SEO organization is any great than what they would let you know is extraordinary substance and third party referencing go as an inseparable unit.

The second reason I have an issue with the buzzword that quality writing is everything is a direct result of the sluggishness of the greater part of us, that little three word expression is the majority of the data a great many people are really hearing and retaining.

On the off chance that a site proprietor just kept running with the data that “quality written substance is the final deciding factor” they may go down this way:

Alright, quality written substance is the final deciding factor. How about we go deliver 10 million expressions of substance and we will rule the web crawlers. How about we take an article and distribute it on our blog. At that point we will take that article and turn it (change it in various words) and distribute it once more. At that point lets do it over and over. Beyond any doubt we’re not enhancing the web or to our clients however quality written substance is the final deciding factor. Google will love us. While were grinding away, how about we employ an essayist to make 100 pages of substance that all say basically an indistinguishable thing from our landing page just revamped to trap the web search tools.

Numerous spammers have attempted this approach. This is not what is implied by “quality written substance makes all the difference.”

The expression quite to be reworded to recount the genuine story. Here is the thing that individuals ought to state:

Awesome Content Strategy + SEO Is King content is king

There are fundamentally three columns to creating effective substance that drives activity and builds deals.

1. Make a Great Content Strategy

2. Make Amazing Content That Solves A Problem

3. Make Search Engine Friendly Content

We should discuss the three mainstays of SEO substance in somewhat more detail.

Column 1: Create A Great Content Strategy

With any site you run you have to know precisely what the motivation behind the substance you are composing is. You additionally need to choose precisely who your crowd is that you are composing for.

The following stride is to place yourself in their shoes. What do they need? What are their purposes of agony in business and in life. How might you take care of those issues for them?

For instance, when I make content for Guest Post Tracker I am composing to SEO organizations and experts who battle discovering specialist web journals where they can visitor post.

My technique is to make astonishing substance that fills the requirements of this gathering with the goal that I can build up myself as an expert in the SEO space. That way the individuals who run SEO organizations will know and trust that my product can help them manufacture amazing connections for their customers.

In light of this you have to begin making a rundown of blog entry thoughts that address the necessities of your group of onlookers. Adding content just to rank for a specific key expression is insufficient. Including awesome substance that your intended interest group will really profit by is the technique that will drive activity, connections, and shares.

This post from Gnarly Nutrition, a games supplements organization, is an extraordinary case of a substance methodology that makes the lives of their objective clients better. They do this by giving them inventive ways that they can devour whey protein so it is not generally in a shake.

This is the manner by which you have to actualize your methodology.

Column 2: Create Amazing Content That Solves a Problem

In the second column, you have to now make the astonishing substance that will take care of an issue that your client may have.

Be that as it may, here’s the thing:

You need to invest your energy doing research. You should set aside the opportunity to create a bit of substance not at all like anything that exists on the web.

You need your objective client to peruse this bit of substance and think you are stunning as well as impart it to his companions since it hits the nail on the head. It improves his life somehow.

You won’t get that on the off chance that you don’t invest the energy and try to make it awesome.

Furthermore, it should be long.

In a review from Brian Dean at Backlinko, he says “the normal word tally of a Google first page result is 1890 words.”

You need to recollect that one of the fundamental ways that Google takes a gander at a site page and chooses what that page is about is from taking a gander at that substance of that page.

The more substance you have on the page the more you can persuade Google to rank you higher.

Once more, this will separate you from alternate sites attempting to rank for a similar key expressions. When I am adding substance to a site now I as a rule will do at least 1500 words yet have even composed a blog entry that was more than 10,000 words in length.

It requires more investment and cash to make this kind of substance yet the time is a speculation. Compose a 5,000 word article and assemble joins for it, and look as it drives movement that profits 24 hours a day 7 days seven days for quite a long time to come. To me that is an interest in my business that is time well spent.

Column 3: Create Search Engine Friendly Content

At whatever time you add substance to a site you need a reason. At the end of the day, you should focus on certain key expressions that you need to rank for on Google. I don’t think I have to illuminate this for most entrepreneurs yet I will in any case, the key expressions you attempt to focus in your substance should be expressions that will convey focused on guests to your site.

There is no utilization written work a 3000 word article about a show you went to and after that getting 5 million Justin Bieber fans to your site that offers modern wrenches. (Why were you at a Justin Bieber show in any case?).

What you need is focused on movement. Your substance technique ought to be to utilize the substance on your site to inspire purchasers to visit your site and, obviously … purchase. So with every blog entry or new page you add to your site you have to target states in your industry that you know your potential clients are looking.

So suppose I was composing content for a land site in Arizona. I may include content one day that focused on the expression “homes available to be purchased in Phoenix” and possibly whenever compose an article that will target “house estimations in Arizona”. You can target increasingly that one key expression when you compose an article yet you ought to concentrate on one principle state.

The way you focus on the expression in your substance is you actually incorporate that expression in specific spots. For instance, the correct expression ought to be a piece of the title of the blog entry. You ought to then incorporate a H1 tag at the highest point of the post that incorporates the expression also (If you utilize WordPress to blog on your webpage it will naturally include the H1 tag from your blog entry title).

At that point in the substance of the blog entry you have to incorporate the expression only 1-2 times and perhaps a variety of the expression 1-2 times for each 500 words. It is vital not to exaggerate this some portion of it. Including your expressions more than that looks spammy to internet searchers.

GOGO Charters, a sanction transport organization makes an extraordinary showing with regards to with this methodology. Their intended interest group is individuals who book and go on sanction transports so they’ve composed an article that portrays 10 recreations the travelers can play while going on a contract transport.

The article hits both key expressions that their client would look and tackles an issue for their intended interest group.

There is no utilization including astounding substance in the event that you wouldn’t get focused on movement from it.

Content Myths For SEO.

One of the greatest myths about adding substance to your site is that you should be reliable with the substance. Once more, industry “specialists” would state that when in doubt you ought to add substance to a site at least once every week except 2-3 times is greatly improved.

The fact of the matter is there is no exploration to move down this claim including content the greater part of the time will help you with SEO.

The main methodology that has been verified is that in the event that you make astounding substance and get characteristic connections indicating that substance you will rank in Google.

That should be your technique pushing ahead and you will make a long haul stream of focused activity to your site.

How important is content marketing?

Content is King

Content marketingAvoiding that trap all comes back to that research stage. If you’ve gone to great lengths to understand your audience, and have clearly set out how exactly your creative ideas connect with them and your business goals, you’ll have the best possible chance of success. It’s not simple, but doing that hard work up front will save a lot of trouble later on.

LF: There are so many great tools out there that it’s impossible to list them all, but here are some we’ve found extremely useful.

Q. In your opinion, what’s the best piece of content marketing from 2015 and why?

LF: This is going to vary a great deal from brand to brand, depending on what your objectives happen to be. One piece of content might be intended to generate sales leads, in which case you ‘d track KPIs such as email sign-ups and contact form completions. Another piece could be targeted at promoting brand trust, and therefore you ‘d track social media traction amongst influencers and coverage on trustworthy publications. As a general rule, collect as much data as possible, even if it falls outside of your immediate objectives for that content piece. It’s all useful insight that’ll grant a better understanding of the differences in performance between different types of content.

LF: Elle UK’s #MoreWomen campaign was the year’s stand-out. It took photos from politics and the media, editing out all of the men in the image to emphasise the shockingly low the number of women present in those influential fields. That made for a stark side-by-side comparison that hits home the challenges faced by women trying to break through the glass ceiling. The imagery itself was supported by an extensive social media campaign, based around the hashtag #MoreWomen intended to get audiences talking about the issue. What makes the campaign great is its simplicity. Production involved little more than editing existing images, but those changes forced the audience to see familiar scenarios in a very different light.

LF: Above all, a successful content strategy hinges on painstaking research. Making great content isn’t enough if it’s not suited to the customers you’re trying to target. You must understand what your target audience’s interests are, what questions they have, who influences them, and what types of content they respond best to. All of this information needs to be backed by research.

You also need to be completely clear on what your business’s objectives are– whether that’s driving conversions, increasing social following, generating press coverage and so on. Any creative ideas you deploy have to sit at the intersection of these two factors– resonating with your audience while achieving your goals. Ensuring that those ideas are sound and backed by the right research will maximise your chances of success.

BuzzSumo Searches

buzz summoBuzzsumo: Buzzsumo lets you search for the best performing content for a given keyword, including the number of social shares the piece received. It’s a great way of seeing what’s done well in the past and what performs best on given social networks.
Followerwonk: Allows you to search Twitter bios for keywords and explore overlap between your brand’s followers and your competitors’. It’ll provide valuable insight into who influences whom, which Tweets got your audience talking and when best to target them.
Talkwalker: Talkwalker alerts function similarly to Google Alerts. Set a list of keywords and you’ll be notified every time those terms crop up online. It’s a really effective way of monitoring other brands to see how their content efforts are performing, monitor trends around certain topics so that you can tie in with news events accordingly and uncover new data sets around which to base content pieces.
Q. What in your mind are the biggest or most common mistakes you see brands making with content marketing, and are there any simple things people can do to avoid them?

Q. Why is content marketing so important, and why should it form a key part of any brands strategy in 2016?

LF: The easiest pitfall to slip into is thinking that making good content is enough. An idea could be hugely interesting and engaging, but not aligned with your brand’s core messaging or objectives. In that case, it’s not effectively building your brand in the eyes of your audience or furthering your brand’s goals. Likewise a piece could be massively on-brand, but simply not engaging to the right audience because it’s not directly addressing their needs and interests. In that case, you just won’t get in front of the right people.

LF: Consumers today are bombarded with more adverts and messages than ever before, so the impact of more traditional channels is somewhat diluted. Content marketing has the capacity to resonate more powerfully with your customers because it’s carefully tailored to their needs and interests. It’s a way of conveying your brand’s personality and offering without being overtly promotional, which can go a long way toward building brand trust amongst your audience. More and more brands are recognising the impact of content marketing, so those who choose to ignore it will increasingly fall behind.

Q. Measuring success is important– what KPIs should companies be considering when looking to monitor the return on their investment?

Q. On that note, what tools would you recommend using, particularly for research and setting out your strategy?

Q. Imagine you work for a brand that’s considering a long-term investment in content marketing, what things should you be doing in the planning stage to maximise your chances of success?

Site Analytics of Content

Site analytics: Whether it’s Google Analytics or another package, you’ll be able to see how users interact with your site, what sort of things they search for, and which content performs best so that you can tailor future efforts accordingly. How important is content marketing.

 

How to Build an Effective Social Media Campaign

social_media

If you want to create the best social media campaigns that will allow you to beat competition and to reach your target market in the most effective manner that is possible, you should follow the steps that will be mentioned below. These are very simple procedures on how you can take advantage of social media platforms for the purpose of being able to promote your products and services. Take note of the fact that the entire pursuit will not be an easy one. You will encounter struggles along the way. The important thing for you to do is to not give up as you fail. Rather, learn from what you did wrong until you are finally able to achieve the desired results.

 

1. Determine the need to tap social media

One of the first things that you should do is to ask why the business needs to make use of social media. This includes the identification of the goals that you have in mind. This is very important because this is going to set the direction of the campaign. Some of the most common goals include increasing brand awareness and increasing website visitors, among others.read more related information at Quicksprout.com

2. Know your audience

This is another major component of effective campaigns in the social media. By being able to know the audience, you will be able to tailor your strategies based on what is attractive for them. Aside from the demographics, you should also determine their psychological behaviors, among others, to know how you will be able to grab their attention.

3. Choose your social media tools

Some of the widely used social media platforms include Facebook, Twitter, Instagram, and Pinterest, among others. You need to choose which amongst them are widely used by your audience. Consider their behaviors and their preferences so that you will know which one is the right tool to use.

4. Craft your message

This simply means the need to consider the exact message in your social media marketing strategy. Make sure to create contents that will trigger the attention of the public. Be as witty as possible. Squeeze out your creative juices in order to make the campaign as attractive as possible. Of course, while your intention is to get the attention of the audience, do not fail to include what your business can do. The core of your message should be about how you can provide them with what they need.

5. Execute the plan

This is the part where you proceed with the implementation of what has been initially planned. During the execution, make sure that you determine the frequency of the campaign, or how many times you should create posts or contents in your chosen platform.

 

6. Monitor and modify accordingly

As the social media marketing plan is implemented, make sure to monitor feedbacks from other people. Use metrics in order to determine the success of failure of the campaign. Of course, do not forget to act accordingly, depending on what the results will be. Modify the campaigns based on what is needed or on what can enhance its success.